The Introduction of Laila Adair Revealed

Who am I?

Hi! My name is Laila Adair, and I am a double major in theatre and economics at Spelman College with a passion for storytelling and analytics.

At face value, Theatre and Economics are not perhaps a natural fit. But to me, they are the two poles of my being:  an artist and an analytical thinker. Theatre shapes my voice; economics grounds my ideas. Together, they've led me to a growing passion for marketing, a field where creativity and analysis blend.

1. I have worked as a marketing intern at The CryoPlace, where I created online campaigns and an online tour that increased client engagement. I have also built campaign strategies, through class work, for the brand, Topicals, focusing on how companies can connect with Gen Z through authentic, varied storytelling.

2. My love of global learning has shaped a great deal of who I am. Studying abroad in Spain and Rwanda opened up my world to two completely different cultures, languages and histories, teaching me the power of representation, which are perspectives that I can take with me into both my creative endeavors.

3. From being a Spelman on the Hill Fellow, I got to see public policy and advocacy firsthand. I helped research and write a proposal for expanding eligibility for the Earned Income Tax Credit (EITC) for students in college and was also able to lobby on the Hill in Washington, D.C. It only made me more certain that storytelling isn't just for the stage, it's something with which we must work to effect policy change.

   
   

4. In my free time, I enjoy crocheting, riding my bike, watching movies, and being involved with campus activities! Basically anything that can get me out of the house and keep me active.

No matter the role, performing on stage, developing a campaign, or diving into economic research, I approach each with curiosity, creativity, and purpose. This introduction only reveals so much of me, so to see what I am up to daily, find me on Instagram at @laila.adair and LinkedIn at Laila Adair.