Not a Straight Line: My Career Journey

Career Journey by Tallita Gouveia

I was born with a question mark in my head. There has always been a constant search for knowledge, even without a clear career path like many people seem to have. The idea of a profession was built slowly, through different life experiences.

The only certainty I had was the need to find an answer — not just any answer, but the right one for my journey, my future, my career. I needed to discover myself.

Leadership Without a Title

Many people say that feelings and interests should guide career choices, like an infallible path. Following that idea, I realized a strong connection to friendships, celebrations, and relationships in general.

But it was deeper than that, I also noticed a natural habit of being at the center of planning these moments with friends and often taking leadership roles in school groups. Not because of popularity, but because others saw me as someone neutral, observant, and able to communicate clearly with both teachers and classmates.

Decisions, Risks, and First Choices

With that in mind, I decided to study Cultural Production — a field that combines human understanding, planning, management, and different forms of communication such as art and marketing.

During my studies, an exchange opportunity appeared, and I embraced it. After that exchange and my graduation, working with events finally became a reality. However, it also brought a feeling of uncertainty. I felt something was missing. What once seemed like an “infallible path” no longer felt right.

A New Direction: Marketing

Planning was good, but it was not enough. Short-term experiences were exciting, but I needed more than that. That was when I realized what was missing: strategy, long-term vision, data analysis and not just execution.

So combining my academic background and professional experiences, it became easier to understand which career truly suited me, then I transitioned into Marketing. From that point on, I put a great deal of effort and dedication into building a career in this area. And it worked. There were happiness and professional growth. But still, there was a feeling that something was missing.

Rebuilding Myself Abroad

Over time, it became clear that my exchange experience had changed everything and created a strong desire to live abroad. And maybe with an opportunity, I could build the same career outside my home country, and as I had hoped, another opportunity appeared — this time in the United States, not in Portugal like the previous one.

Once again, I chose to take it. Despite challenges such as learning a new language, adapting to a new culture, and rebuilding my life and career, New Jersey slowly became a second home.

And here I am: following my heart by choosing a new country and my professional passion. Now, an important step in my international career is almost complete: a new degree in Business Marketing, along with my first internship abroad in Digital Marketing.

A Journey in Progress

This is the story of Tallita Gouveia — my story — a journey of self-discovery that led me to become a WINtern. So far, this is who I am:

• A professional with background in Events and Social Media, currently gaining hands-on experience in Digital Marketing through my internship with WIN – Women Into Networking.

• Bachelor’s in Cultural Production, now in the final stage of an Associate Degree in Business Marketing.

• Trilingual (Portuguese, English, and Spanish), with strong communication, adaptability, leadership, emotional intelligence, and the ability to work with diverse teams.

• Technical skills in Digital Marketing such as content strategy, social media analytics, copywriting, and brand positioning, built through hands-on experience.

• Brazilian with big dreams, always ready to face challenges and pursue my goals.

  
  

I am still learning, but now with focus, direction, and confidence that every step I took prepared me for what I face today and what is yet to come. I believe each challenge will continue to shape both my professional and personal life.

If you want to follow my journey, you are welcome to connect with me on LinkedIn. See you there!